The competition
The 1st World Tea Competition Milan 2026 will be held in Milan to promote tea quality, international trade and cultural exchange.
Purpose and participants
The competition is open to tea enterprises, industry organisations and government departments in tea-producing and tea-consuming countries.
The aim is to provide a quality reference for bulk tea traded internationally and to present distinctive origins and processing techniques for premium tea.
International Panel of Tea Tasters & Evaluation Methodology

All tea samples will be assessed by an international panel of professional tea tasters from both tea-producing and tea-consuming countries. The evaluation will follow rigorous professional tea-tasting standards and established sensory assessment protocols.
For each tea category, the assessment will be conducted using defined organoleptic criteria and evaluation procedures established under the relevant protocols adopted in the respective tea-producing countries. Depending on the category, these may include the examination of dry and infused leaves, liquor appearance, aroma, taste, flavour, mouthfeel and overall quality.
The samples will be prepared and assessed according to the applicable professional tasting procedures, with the aim of ensuring a systematic, consistent and impartial evaluation that respects the distinctive characteristics and quality standards of each tea category.


Entry categories
| Tea category | Tea and products |
|---|---|
| Traditional teas | Green, black (CTC or whole leaf), oolong, white, yellow and dark teas, including raw and ripe Pu’er. |
| Blends & herbal teas | Blended teas, flavoured teas and herbal infusions. |
| Deep-processed teas | Tencha, matcha and instant tea powders. |
| Other tea products | Reprocessed teas and other products. |
Awards
Award recipients receive electronic medals and certificates issued by the WTC Organizing Committee.
- Gold Award
- Silver Award
- Individual Award
- Finalist Award